Press Start

Branding

Press Start is the branding for the 2026 Central TAFE Advanced Diploma Graduation Show. The following assets and imagery are my interpretation of the brief, creating a visual identity that represents the spirit and ambition of graduating designers.

Like the main logotype and typography, all supporting assets are created using a 9 × 9 mm grid system. This approach ensures uniformity across the identity while establishing a cohesive visual style that references retro gaming and digital consoles. The grid-based construction allows every icon, graphic element and supporting asset to feel connected, creating a recognisable and unified brand system throughout the graduation show.