Chasing Flowers is a branding project developed for a florist preparing to launch as a sole trader. The aim was to create a playful and inviting identity that reflected the client’s personality and approach to floristry. 

The client wanted enough assets to get started. After learning about them, I suggested a logo, mascot and supporting brand assets that could be applied across a range of touchpoints, including merchandise, apparel, packaging and promotional materials. The final result was a flexible and recognisable brand identity that gave the client a strong foundation to build from and use across different applications.