The Poster for Change project involved creating an illustrated poster that advocated for a cause of our choosing. Wanting to raise awareness of an issue I felt strongly about, I chose to focus on greyhound racing.

I explored several layout iterations, initially placing the greyhound in different poses before deciding on a more regal stance. This approach was intended to highlight the dignity of the animal and reinforce the message that it deserves care and respect. I also incorporated a halftone effect to give the poster a printed, screen-printed aesthetic, while a subtle grain texture helped unify the entire composition. The slogan was developed through a series of workshops and refined using user feedback, ensuring the final message was both clear and impactful.