The brief provided the freedom to create a festival centred on a subject that personally resonated with each designer. Inspired and motivated by a passion for the natural environment, I developed a branding system for a series of state-based Nature Festivals. The project required the creation of a flexible visual identity that could be applied across multiple touchpoints, including print, digital, environmental graphics, and promotional materials, while upholding a cohesive and recognisable brand presence.

My answer was to create a group of  Nature Festivals that celebrates Australia’s unique natural environments through state-based festivals. This branding i focused on was for Western Australia, New South Wales, and Victoria. I used colour palettes, flexible graphic assets, and symbolic logos inspired by each state’s native flora and fauna to produce a cohesive yet regionally distinctive visual identity.