Tawns Reserve’s Superior Horse Shampoo and Soap was developed as part of a TAFE project in which we were tasked with designing packaging for a beauty product or luxury soap of our choice. With the brief allowing plenty of creative freedom, I decided to take a different approach by creating a grooming range exclusively for horses.

Through my research, I discovered that the market for equine shampoos and soaps was relatively limited, with many products favouring a clinical, medicinal aesthetic. I wanted Tawns Reserve to stand apart from the competition by adopting a luxurious visual identity, drawing inspiration from high-end grooming and personal care products.