Turtlehead Brewing

Illustration

While on my break waiting to commence advanced diploma i was approached by a charity organisation called the Orange foundation to create a Logo mascot and a number of illustrations for several beer labels with a tongue and cheek feel.

Once the logo and mascot had been created, I was given the go ahead to develop a series of illustrations based on the beer names provided. Briefs for each work varied but were mostly to design with the name in mind. Throughout the process, the focus when designing was making sure the typography for each label was the centerpiece, with the mascot acting as supporting elements that complemented the overall visual identity.